We have discussed four components of the Steve Jobs methodology (at least what I have gleaned of it).
- User centric design: The entire R&D process revolves around delivering an experience to the users
- Long-term vision: User centric design is supported by deep understanding of technology roadmaps
- Engaged leader: R&D managers have to be personally engaged in R&D to make the vision of a user centric design practical.
- Small focused R&D Team: High visibility and a lot of respect for key designers.
Let us now focus on next attribute of successful R&D management: Razor sharp focus on a strategic niche. As we have seen:
This goes back to Steve’s philosophy that the most important decisions are the things you decide NOT to do, not what you decide to do.Again, I will be gleaning information from several sources to see if we can build a better picture. Let us start off with the information from the transcript of an interview with ex-Apple CEO John Sculley and see what we can learn...