Jun 30, 2011

5 Reasons Why Government Should Spend More on Innovation

MIT Sloan Management Review has 5 Reasons Why Government Should Spend More on Innovation: "

  1. US is not in the top five countries in research spending
  2. US was ranked 40/40 in the ITIF ranking on improvement in innovation capacity
  3. Innovation generally requires technology development (not just business models)
  4. Government fuels innovation at universities and education
  5. All other governments seem to be pushing innovation.  Only in US it is controversial.

Interesting commentary.  Not quite sure what to do about it.  Just increasing funding may not be a comprehensive solution.  When I was in grad school, most students there were immigrants. As cultures get wealthy, do the loose the fire and desire to work hard?...

Jun 24, 2011

Is Your Company Choosing the Best Innovation Ideas?

Article first published as Is Your Company Choosing the Best Innovation Ideas? on Technorati.

There is an interesting article in the MIT Sloan Management Review about innovation pipelines and how to manage them (Is Your Company Choosing the Best Innovation Ideas?
A new innovation: LED light bulb that can also be used as a flashlight (From Tech-on)
As we have discussed in the past, even though every manger wants to have their organization become more innovative, getting those ideas is tough.  From innovation bazaars to the quirky way, a lot of different ways exist to access innovation.  However, once we get those ideas, what should we do with them?  The article has an example of a large multinational company that solicited ideas from their employees and got twentyfive thousand!
I analyzed proposals for innovative ideas solicited from more than 50,000 employees at a large multinational corporation operating several hundred sites in more than 60 countries (see “About the Research”). It is difficult to know how many employees eventually submitted ideas, how many proposals they sent in and how many different managers were involved in evaluating all of the submissions, in part because of the large number of operating locations and also the number of different IT platforms in use.4 I began with 25,000 idea proposals, which could be traced to approximately 6,000 different employees worldwide. 
Here is the trouble - how to sort through these ideas?
Sifting through ideas to find the best one may seem like it would be a mundane task compared with the creative side of the process; perhaps that is why there is little or no data on what organizations spend on the idea selection part of large innovation campaigns. 
More importantly, it is expensive to do these evaluations! The company in question invested almost six many years into evaluating innovative ideas over just two years.  That is equivalent to having three employees dedicated full-time just to evaluate innovative ideas:
More than 200 lower-level managers and about 80 midlevel managers were involved in evaluating roughly 20,000 of these ideas over the course of about two years before the selection process was terminated. Since each idea required anywhere between 10 and 20 minutes of total evaluation time (including reading and reporting on the proposal, conferring with colleagues and so on), and since some ideas had to be evaluated repeatedly, this group of ideas required total manager assessment time of between 5,500 and 11,000 hours (or 715 to 1,430 workdays); that does not include any time needed for implementation. 
Clearly, these evaluations have to be distributed and manged carefully.  The article goes into suggest six biases that need to be taken into account to ensure the process bubbles up the truly innovative ideas.

  1. Geographical and organizational bias: Ideas suggested in the country, division and site are preferred by respective managers.  If an idea comes from a particular site, the evaluators from that site are 10-50% more likely to give it a positive grade.  Some countries and cultures tend to be more innovation friendly than others.
  2. Length of the proposal: In this particular company, 250 words was the sweet spot for the proposal.  Both shorter and longer proposals had a lower likelihood of being selected.
  3. Tone of the proposal: A proposal that talks positively about the impact on the company business is more likely to be selected (regardless of the actual benefits)
  4. Size of the organization: Larger organizations are more likely to select innovation ideas (there is other research that supports this)
  5. Hierarchy: Less hierarchical organizations are more likely to select ideas for innovation.  We have seen related evidence from other angles as well.

The table below lays out some of the authors recommendations.  Here are mine:

  1. Develop a standard form for all innovative idea submission across the entire company.  This form can be structured to remove some of the biases pointed out above.
  2. Ensure the form is short enough (250 words or less) so each form gets equal attention.
  3. Ensure the form asks specific questions about business benefits.  Not only will this remove biases related to the tone of the proposal, but it will also force the innovator to think about the practical aspects of its innovation
  4. Set up a standard set of evaluation questions (checklists) for all evaluators.  This should eliminate geographical and cultural biases.
  5. Ensure evaluation checklists is short so that many different perspectives can be obtained.
  6. Distribute evaluation beyond managers to technology experts.  In addition to getting more valuable evaluations and  reducing management work load, this will help build employee networks and foster collaboration.

Jun 23, 2011

What Really Happened to Toyota?

MIT Sloan Management Review has an article (What Really Happened to Toyota?) that adds a bit more color to my post about Toyota from yesterday (Toyota's quality improvement changes aren't enough).  The article points out two root causes of the problems at Toyota.  The first being rapid growth and inability to manage the growth or a culture that could  not support growth while maintaining traditional values.  However, the most of the root cause analysis is the increased complexity.
Product complexity The other root cause of Toyota’s quality problem can be linked to the growing technical complexity of today’s vehicles.For a variety of reasons — stricter government regulations on safety, emissions and fuel consumption, and rising customer demand for vehicles with “green” and luxury features — cars are becoming increasingly sophisticated both in terms of how they are designed and how they are manufactured. A typical auto sold in the United States or Europe has more than 60 electronic control units and more than 10 million lines of computer code — a fourfold increase over what was common a decade ago.17 In effect, cars have become computers on wheels.
The article does not point out the a key contributor to increased complexity - the asynchronous changes in electronics that control cars and the mechanical elements of the car.  The interactions between elements of mechanical systems are much more complex and in many cases indeterminate.  Everyone is getting used to the  Moore's law and resulting increase in capacity / features.  Consumers start expecting similar improvement in their cars, and that is where the trouble starts.
Lead time between exterior design approval and start of sales was compressed to less than 20 months. Accelerated design cycles strained the company’s development and production systems and pushed human resources to the limit, creating the conditions for quality failures. Although Toyota’s Lexus and Prius models accounted for less than 25% of its sales in 2010, they were among the most technologically complex products and were involved in more than half of the number of recalls.
When new mechanical elements are introduced (such as regenerative breaking), it takes a long time to figure out what impact these elements might have on other elements (such as brake pads).  Many times these interactions are unknown and extensive testing is needed before they can be discovered / delineated.  Unfortunately, the competitive pressures do not permit companies to have slow product development cycles.  If one does not come up with new features, the competitors will. However, the growth targets clearly complicated the problems:
To be sure, other auto companies, not just Toyota, have had to come to grips with the issues of product complexity. The competitive pressures to produce vehicles that are safe, clean, fuel-efficient and comfortable are industrywide. But for Toyota the challenges were even more intense, complicated by the already considerable challenges associated with global growth, including rapid expansion of manufacturing capacity and the proliferation of hybrids and other technologically advanced new models. Between 2000 and 2007, Toyota’s North American sales increased from 1.7 million units to 2.9 million units, and the company’s offerings grew from 18 to 30 models. 
Clearly, other companies also have the same problems, but the Toyota culture of long apprenticeship could not absorb this rapid pace.  The Toyota culture was embedded in every aspect of company's product business.
The combination of rapid growth and increased product complexity has had major implications for Toyota’s supplier management system and its overall performance. Around 70% of the value added in Toyota’s vehicles comes from parts and subassemblies produced by its suppliers. So the consequences of the growth and complexity were felt across the company’s supply chain. First, Toyota personnel were stretched increasingly thin as the company’s growth accelerated. In response to the growth, Toyota had to delegate more design work to outside contract engineers and take on new suppliers because the internal engineering resources and existing supplier base couldn’t keep up with the demands.
The company had to move away from the long apprenticeship model:
A high-level Toyota executive publicly acknowledged in 2010 that, facing internal manpower shortages, the company had no choice but to use a large number of new contract engineers to boost engineering capacity. In his view, that contributed to the increases in quality glitches. The company came to use outside engineers for as much as 30% of its development work globally. That meant hiring contract engineers overseas; it also gave rise to a new policy of hiring temporary engineers in Japan, which challenged the company’s established ways of doing business. Toyota engineers had been accustomed to communicating among themselves and with Japanese suppliers with whom they had established long-term relationships that often relied on tacit knowledge built up over the years. The influx of new, mostly non-Japanese-speaking engineers and overseas suppliers during a short period of time led to problems of coordination and miscommunication
The author fails to point out however, that the traditional model is slow.  Long term relationships take a long time to develop and require a lot of communication.
Takahiro Fujimoto, a leading Japanese researcher on Toyota, reports that in the wake of rapid growth, Toyota increasingly failed to properly evaluate and approve components designed by outside overseas suppliers. As a result, Toyota’s relationships with suppliers became less collaborative, thereby weakening the company’s distinctive “relational contracting” system characterized by long-term close OEM relationships with suppliers. Ironically, it was the collaborative practices that had originally distinguished Toyota from its Western competitors. 
Whether Toyota chose to grow at a fast pace or not, the traditional R&D model would have had to change.  The customer-base expects their new iPhone to sync with their car stereo.  So, to me the complexity problem along with the Toyota culture caused the problem.  The source of the problem is the slow culture facing a rapid product development cycle.  I do not believe that the way to fix that problem is increasing quality control.  But somehow, that is the obvious answer and that is what Toyota has chosen to do:
Furthermore, Toyota has reorganized and, in effect, deliberately slowed down the product development process by establishing a new team of about 1,000 quality engineers and by greatly expanding its rapid quality response teams around the globe. Although driver error appears to have been the primary cause of the acceleration problems, user error can be reduced by good design. In today’s environment, that is a corporate imperative. To that end, Toyota has reconfigured the shape of the accelerator pedal in response to its floor mat problems.
I hope somewhere someone is also addressing other problems.
What do the product recalls say about the effectiveness of the company’s legendary production system? Why should other companies try to emulate Toyota if it is struggling with so many serious design and production issues itself? The reality is that Toyota’s problems were not caused by a faulty production system but by poor management decisions. 

Jun 21, 2011

Toyota's quality improvement changes aren't enough

Toyota sales have taken a beating after the quality problems of 2010.  May 2011 sales declined by almost a third compared to May 2010.  May 2010 sales were barely better than those during the depth of the great recession in May 2009 (a 45% drop from 2008).  In comparison, Ford's sales have have actually increased by a third since 2009!

So, it might be worth looking into the root causes of Toyota's quality problems.  In the aftermath of all the recalls, Mr. Akio Toyoda laid out a four step plan to fix Toyota's image.  All four steps dealt with either improving the actual quality control or safety checks.  The conventional wisdom seems to maintain that if there are quality problems, increase quality control or safety checks (Toyota advisory panel says safety management changes aren't enough: "
Automotive News reports that management changes made by the Japanese automaker haven't gone far enough to fix all that ails Toyota. For example, the panel, which is led by former Transportation Secretary Rodney Slater, feels that Toyota decision-making is too centralized to Japan, which could mean that individual regions don't have the flexibility to act on issues in a timely fashion. Further, the group found that even with recent management changes, it's still too difficult to identify a clear chain of command in the Toyota safety department. The panel reportedly also referenced 'skepticism and defensiveness' towards outside safety complains as a reason issues weren't solved sooner."
Clearly, large organizational problems, such as authority to make decisions etc need to be fixed.  However, these problems have not changed for decades.  Every time I have worked with large Japanese organizations with large US presence, I have always found significant cultural conflicts.  Why did the quality problems start now as opposed to 20 years ago?  Is it because of quality control?'  Clearly, Toyota thinks so.  In fact, Toyota made a big deal about the new devil's advocate policy that puts in an additional round of quality control AFTER the car has been fully designed and tested.
The 'devil's advocate' approach to vehicle design is a key element of the new Toyota. Under the plan, the company gives engineers four extra weeks to tear down and evaluate new vehicles.
The goal is to use the car in ways the owner's manual doesn't even consider. That's because Toyota found out the hard way last year that customers use cars in unpredictable ways. It traced some unintended acceleration cases to gas pedals being jammed by stacked floor mats -- an ill-advised practice for which Toyota engineers didn't plan.
As we remarked earlier, the problem does not seem to be arising from a lack of quality control.  In fact, Toyota is legendary in its Toyota.  If unpredicted customer behavior can be found after the design is completed, why can it not be found before?  It would be much easier to fix problems during design rather than after the production has started!  As the article above pointed out, the push to fix problems after the design is complete cost a lot more and are never very effective.
Toyota and the supplier switched to crisis mode. They designed a new pinchless wiper and the Yaris still made the scheduled start of production in November.
"We really had to push hard," recalled Katsutoshi Sakata, Toyota Motor Corp.'s lead executive for quality research and development. 
Toyota has a very thorough manufacturing process (the Toyota Way and the Toyota Production System).  So, the likely problem lies with design...  As Knowledge@Wharton from the Wharton School of Business pointed out, the key challenge is in the ability to manage increased complexity of new automobiles.
MacDuffie: And that creates tremendous demands on the designers, right?
Fujimoto: Right, it's a nightmare for the designers. You have to take on all these constraints. It's like solving gigantic simultaneous equations involving structures and functions. For example, with the Prius recall, the problem resulted because Toyota tried to improve fuel efficiency and safety and quietness at the same time through a nice combination of very powerful regenerating brakes, plus the latest antilock brake system, plus the hydraulic braking system.
But the relationship between the three kinds of brakes changed with the new design, and then drivers could have an uneasy experience when there was switching between the different brakes a little bit.... Toyota failed to see this problem in the right way, at least in the beginning.
The Toyota design organization seems to be based on the traditional model of apprenticeship.  Where engineers go through years to learn about the design ecosystem (suppliers, their capabilities, integration into overall design, etc.).  However, the rate of technology change has increased tremendously - especially when one considers electronics and computers.  Since cars are increasingly computerized, waiting for years to learn the system just does not work.  Hence, the quality problems are most likely design and R&D culture problems.  Toyota recognizes the problems, and has taken steps to reorganize its R&D departments (See Behind the scenes at Toyota's R&D center Part I and Part II).  As the the advisory panel rightly pointed out, Toyota needs to find ways to bring the Toyota Way to R&D.
In addition, the company should apply its vaunted Toyota Production System and Toyota Way principles outside manufacturing, the report said.
Toyota's manufacturing error detection, based in part on going to the source of the problem to understand root causes, is "unhelpfully narrow," the report said.
This manufacturing approach is "not applied rigorously enough" in vehicle design, corporate governance, customer feedback and regulatory affairs, the report said.
FYI - This article is not meant to be a criticism of Toyota or their products.  In fact,  I am a proud owner of a Toyota vehicle.  The article is intended to help us learn about challenges in R&D management...

Article first published as Toyota's !uality Improvement Changes Aren't Enough on Technorati.

Jun 11, 2011

3 V's for a successful new Venture

I have seen many a new ventures flounder because of a lack of focus, a clear plan and a cohesive culture.  In the battle to get revenues and become cash flow positives, many entrepreneurs get far away from what they intended to build.

Here are three V's to keep ourselves on track and help us succeed:
  • Vision: Define your vision of where the venture will go.
  • Vantage: Define your beliefs and view points of what will make the vision a reality.
  • Values: Define your organization's culture and values that will help you get to the vision. 

Jun 9, 2011

Too Big to Succeed?

A quick note about an article with some interesting data inf CFO.com (Too Big to Succeed?).  The overall conclusion is pretty interesting:
Research on nonfinancial companies finds that larger companies typically grow more slowly and earn lower returns on capital.
The author has done a pretty extensive analysis:
Our capital-market research on the 1,000 largest nonfinancial U.S. companies, excluding those that were not public for the full decade of the 2000s (net sample size: 748 companies), indicates that size does indeed matter — but more as a shortcoming than an advantage.
Here are the detailed results (should be useful for any benchmarking):
The overall lessons are quite intuitive:
Why do large companies tend to underperform smaller companies? The specific reasons vary greatly, but there are a number of common themes:
• Organizational distance from executives to the people running each business inhibits use of full and objective information in strategic decision-making at the top and tends to slow down the decision processes at the bottom.
• Managerial reliance on performance against budgets lessens the intensity for delivering true continuous improvement at the front line and introduces managerial stumbling blocks such as "sandbagging," "hockey-stick plans," and "spend it or lose it."

Jun 5, 2011

Nokia’s troubles arise from mismanagement not lack of innovation

Nokia has been in the news quite a bit lately.  Nokia's new CEO Elop was recently quoted in the WSJ saying:
Rising competition in China and Europe has forced Nokia to cut its prices, contributing to the second-quarter sales miss, Mr. Elop said. He singled out Google's Android operating system as a major source of Nokia's current troubles in both regions

In fact, Elop announced on May 31 that company's second quarter of 2011 will come in substantially below expectations. The outlook is so dismal that Nokia disavowed its forecasts for the rest of the year.  We have speculated in the past that Nokia's management bureaucracy stifled innovation. The new article in Business week (Stephen Elop's Nokia Adventure) has a lot more empirical evidence:
For a moment, Elop, 47, lays into the complacency he sees settling over the company. When he asks how many people in the crowd use an iPhone or Android device, few hands go up. 'That upsets me—not because some of you are using iPhones, but because only a small number of people are using iPhones. I'd rather people have the intellectual curiosity to understand what we're up against.' Finally, after emphasizing that he believes mismanagement—not a lack of innovation—is what ails the company"
From hi-fi sounds to water proof phones, interesting innovations abound at Nokia:
On his visit to Salo, Elop was shown a hi-fi speaker that encloses a phone, giving a richer sound. Another engineer handed him a phone and asked him to toss it into a tank of water. When the engineer dialed its number, the device, still submerged, rang. A nanoscale coating makes electronic parts water-resistant. "
However, few of the innovations came to market because of management:
This kind of stuff has been sitting around people's desks, because it's too hard to get anything done around here," Elop says. "If we can get some of this to market—that's what gives me confidence.
Mismanagement seemed to start from senior leadership (Ex-CEO):
Recent history has hardened employees to the opportunities of a new era. "Under OPK, you could work on something for four years" before a decision was made to halt it, says Tuomas Artman, a former employee and Nokia contractor. OPK is Olli-Pekka Kallasvuo, the former CEO frequently accused by ex-Nokians of running a politicized, indecisive organization. 
Even in well managed organizations, it may be necessary to halt ongoing R&D projects if the market realities or competitive pressures change.  However, the leadership should be able to communicate these changes to employees and need to be held accountable for their decisions.  This was definitely not the case at Nokia:
On Sept. 21, his first day, Elop sent an e-mail to every employee asking what they thought he should change, what should be left alone, and what they feared he wouldn't understand. There were more than 2,000 responses, mostly about accountability. (One of Elop's favorites: "At Nokia, everybody and nobody is accountable for nothing.") Elop personally responded to each one, and word got around that the new boss was serious about addressing their concerns.
An interesting side node about Elop's interesting change management style: He clearly has engaged the employee base, shown a sense of urgency and personal commitment.  Many of the traits we have been discussing about effective organizational change.  The real challenge for Elop is to instill accountability in the organization (more on it below).  Back to the R&D management, Elop quickly recognized that Symbian was a significant problem:
Most of these problems could be traced back to Symbian. Never beloved by users, it became hopelessly buggy as Nokia tried to make the 10-year-old dog pull off iPhone-like tricks.
Nor did Nokia have a coherent effort to develop a developer community for Symbian:
And while Apple and Google have created software tools that help outside developers to easily create apps, Nokia's equivalent tools gave developers fits. "Developing for Symbian," says Artman, the former Nokian, "could make you want to slice your wrists." 
The root cause of this seems to be a lack of a single driving vision (like that of Steve Jobs) to help prioritize what features to focus on:
Until last month, the company hadn't delivered a single new smartphone on time or without major software glitches since 2009, in part because of delays as scores of different hardware teams lobbied to get their pet capability—a new camera, say—built into Symbian. 
Another root cause is the lack of focus on  user experience.  The amazing factory and ability to crank out cutting edge hardware seemed to treat software as just one component.  This lack of integration allowed Apple and Google to gain market share:
And while Apple and Google focus on making one operating system to power a wide variety of devices, software at Nokia had been seen as just one more "component" to enable hardware teams to craft their latest models. "The terminology shows the mindset," says Mark Wilcox, a former Nokia engineer. "The focus was on the phone, because Nokia had this amazing factory that could crank out 100 million units a year if you got a hit." 
The last root cause (at least for this post) seems to be a lack of R&D portfolio management processes.  As the link shows, the lack of results was despite large R&D investments.  In fact, Nokia invested almost 6.2B Euro in Symbian in 2010 - more than 10 times the total R&D budget at Apple.  The fact that the company had no visibility into the product pipeline or the R&D portfolio is even more shocking:
Elop drew out what he knew about the plans for MeeGo on a whiteboard, with a different color marker for the products being developed, their target date for introduction, and the current levels of bugs in each product. Soon the whiteboard was filled with color, and the news was not good: At its current pace, Nokia was on track to introduce only three MeeGo-driven models before 2014—far too slow to keep the company in the game.
So, instead of having a live dashboard to look at status of the entire R&D pipeline, the CEO had to collect information through interviews and phone call.  I wonder how accurate that information was!  As if that is not enough, the chief development officer was also unaware of the development status:
When they finally spoke late on Jan. 4, "It was truly an oh-s--t moment—and really, really painful to realize where we were," says Oistämö. Months later, Oistämö still struggles to hold back tears. "MeeGo had been the collective hope of the company," he says, "and we'd come to the conclusion that the emperor had no clothes. It's not a nice thing."
I wonder who is going to be held accountable for a complete lack of R&D portfolio management!  May be that can be the first order of business for the new CEO...  May be we can suggest our integrated system for R&D management? ;-) Back to R&D management: clearly, Nokia needed to remove unprofitable projects from their portfolio and that is what they decided to do (illustration via engadget):

Overall, this looks like a good R&D strategy from Elop: Eliminate low-return R&D and focus on core business of low cost phones:
Windows-based smartphones are the first stage of Elop's three-part comeback plan. One huge incentive for dumping Symbian was to cut the company's bloated costs. With an estimated $1.4 billion annual savings from discontinuing Symbian, he says he will invest more to protect and build Nokia's massive low-end phone business in emerging and yet-to-emerge nations in Asia and Africa, which brought in 33 percent of Nokia's sales in 2010.
The third priority seems to be investing in disruptive innovations by setting up skunkworks:
It's a fully sanctioned skunkworks, with teams in Helsinki and Silicon Valley, staffed by top technical talent from the discontinued Symbian and MeeGo efforts, especially MeeGo. That initiative began when Nokia hired a crew of inventive open source evangelists in 2009 with orders to dream up entirely new devices. A few months later they were reassigned to develop a replacement for Symbian. The goal, as Elop told a group of engineers in Berlin on Feb. 29, is once again to "find that next big thing that blows away Apple, Android, and everything we're doing with Microsoft right now and makes it irrelevant—all of it. So go for it, without having to worry about saving Nokia's rear end in the next 12 months. I've taken off the handcuffs.
The key challenge here is going to be the same - effective R&D portfolio management processes.  Even if there are disruptive innovations in skunkworks, industry's record of successfully integrating them in developed products is weak at best.  Hopefully, Elop's superpower will help him through this challenge:
"It was classic Stephen," says Myerson, who worked for Elop at Microsoft. "His superpower isn't his great intuitive judgment. It's his amazing ability to create a transparent, fast process that reasonable people can feel good about."

Article first published as Nokia’s Troubles Arise From Mismanagement Not Lack of Innovation on Technorati.

Jun 1, 2011

R&D Implications of Microsoft's Takeover of Skype

Summary: For Microsoft to benefit from the Skype acquisition, they will have to integrate Skype and its R&D into Windows Phone OS.  Microsoft has a history of successfully integrating acquisitions  (e.g PowerPoint). However there have also been some missteps (such as Danger).  One of the reasons for the failure of Microsoft Kin (a derivative of the Danger Sidekick) was failure to manage R&D.  This is a highly competitive market place and Microsoft will have to be very vigilant to ensure success.
Microsoft recently bought Skype for $8.5B for Skype. A lot has been said about how the price paid and the strategic fit such as (See ArsTechnica):
When the Wall Street Journal reported last night that Microsoft was going to buy Skype, the response was puzzlement. Though Skype has some value, the estimated $7 billion-8 billion valuation was unfathomable. Microsoft has now confirmed the purchase and held a press conference to announce the takeover. The morning after the night before, is it making any more sense?"
There has been some speculation that the pressure to purchase Skype came from Bill Gates (see DailyTech):
Well it turns out a lot of the pressure to buy Skype originated from Microsoft founder and tech icon Bill Gates.   We were the first to note Mr. Gate's ties to Silver Lake Partners, one of the principle groups that profited from the Skype acquisition.
Knowledge@Wharton has a different perspective on this acquisition now that it is complete (What's Behind Microsoft's US$8.5 Billion Takeover of Skype?): First a bit of the background. Microsoft can hope to leverage Skype's technology to get an edge in the smart phone market:
This one makes profound sense for Microsoft. Of the three major players in cell phones, they are the third. They were the first in, and some people would say they're now the third, after Apple and Google. If they're going to succeed, they need to have something that offers some unique value.
Skype's technology can provide an edge, if Microsoft can execute:
This [acquisition] may do this. If they can effortlessly merge Skype with the phone, then they have the best videoconferencing phone in the business. If they can effortlessly merge [Skype's] tech services with their own instant messaging service, then they have the best instant messaging system in the business.
However, as eBay can point out, integrating Skype is not easy.  Skype is peer-to-peer communications, but most large corporations (eBay and Microsoft) have a centralized infrastructure.  This change is not going to be easy:
Skype is a peer-to-peer instant messaging system. Peer-to-peer allows a buyer and a seller to completely bypass eBay. If eBay wanted Skype as a commercial infrastructure system, it would have had to be modified. If they acquired it without the appropriate intellectual property development team, it was of no use to them whatsoever. Again, I can't back this up. If it's true, I'm sure there are people who can back this up. 
As the article rightly pointed out, integration of acquisitions is risky:
Acquiring high-tech companies, especially when there's a great difference in culture or technology, can be a very risky play. 
Although Microsoft has stepped up its M&A activity,  the results have been mixed - especially with large acquisitions such as aQuantive ($6.3B) where integration is likely to be more difficult.  Furthermore, Skype is not a profitable company despite having more than 100M subscribers.  So, integration Skype to generate previously untapped value is going to be key to success.  What can R&D management can do to extract value from this acquisition?

  1. Define a clear R&D vision and strategy for merged group.  Unless different cultures are forced to collaborate to achieve difficult goals, they will have trouble working together.  As Steve Jobs and Apple have pointed out, there is no substitute to a comprehensive vision.
  2. Setup clear portfolio balancing processes that can overcome bureaucracies and distribute resources to "new" entities.  One of the key problems that plagued Kin is the product portfolio management process that depended too much on executive sponsorship.
  3. Align strategy with a clear product management across entities.  As we have discussed in the past, corporate mindset has a significant impact on how products get managed and launched.  It is likely that Skype's culture is quite different from Microsoft.
  4. Use concrete metrics and a strong project management process to ensure the project remains on track.  Both will be critical to getting over the not-invented-here problem that plagues all acquisitions.

 Please see the Microsoft Kin case study for more details.

Article first published as R&D Implications of Microsoft's Takeover of Skype on Technorati.